Middle Tech Spotlight Series: Matt Hunkler

Matt Hunckler on the evolution of the Indianapolis tech ecosystem

February 19th, 2024

In the Spotlight: Matt Hunckler

Happy Monday, folks! We’ve got a brand new episode for you to listen to, so grab your coffee and let’s dive into the evolution of the Indianapolis startup community.


The episode features Matt Hunckler, founder of Powderkeg, discussing the momentum in the Midwest tech ecosystem, particularly in Indianapolis. He emphasizes the importance of integrating AI into software architecture and shares his journey from starting a tech company in college to leading Powderkeg. The discussion also covers the evolution of the Indianapolis tech ecosystem, the role of community in entrepreneurship, and the impact of AI on startups.

Indianapolis’ tech ecosystem is much further along than ours here in Kentucky so walking through that story with Matt and how it came to be that way was fascinating to hear. He’s had a front row seat and has been a participant for a long time now so the stories were flowing!

Key Takeaways

  1. Importance of Community and Ecosystem: The episode highlights the significance of building a supportive and engaged community within the tech ecosystem. Matt Hunckler emphasizes the role of community in fostering innovation, sharing knowledge, and providing support to entrepreneurs, especially in the Midwest tech scene.

  2. Learning from Failure and Pivoting: The episode discusses the importance of learning from failures and the ability to pivot. Matt shares his journey of treating Powderkeg initially as a side project and the lessons learned from trying to help everyone, which led to the realization that focusing on a specific area (helping founders and their executive teams) is more effective.

  3. Embracing AI in Business: The episode stresses the necessity for startups and businesses to integrate AI into their architecture. It draws a parallel between the shift from on-premise software to cloud computing and the current trend of incorporating AI into software development, suggesting that not doing so might leave businesses behind in the rapidly evolving tech landscape.

For more information about Powderkeg, you can visit their website at Powderkeg.com

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