In the Spotlight: Mac Wilkinson

Hi friends - Logan here. I’m back in your inbox on this fine Monday morning to give you the rundown on this week’s Middle Tech episode. This week, we’re joined by Mac Wilkinson, the Founder and CEO of Moolathon. We originally had Mac on the podcast for episode 88 back in May of 2020, when Moolathon was just getting some traction.

As a refresher, Moolathon is a performance based fundraising platform that gives groups, organizations, and individuals the ability to raise money with the miles they walk, run, or bike. Givers pledge money per mile, users earn that money as they record those miles in Moolathon.

We invited Mac back on to share about his experience of going through TechStar’s accelerator program and all the challenges, successes, and learnings that he’s encountered over the last 4 years.

Key Takeaways

1. Evolution of Moolathon: Mac shared the significant strides Moolathon has made, expanding its features and exploring new verticals like employee wellness programs and unique ways the platform is being used.

2. TechStars Experience: As a member of TechStar’s 2023 accelerator cohort, the program not only offered unparalleled access to resources and networks but also highlighted the importance of diversity and global perspectives in building innovative businesses.

3. Looking Ahead: With big plans on the horizon, Moolathon is set to introduce new features, such as team fundraising, and explore strategic partnerships that promise to further its impact and reach.

To learn more about Moolathon, you can download their app on the app store, or visit their website at moolathon.com

What Else We’re Listening To

• All-In Podcast - E163: Market rips, Media RIFs, Texas defies Biden, Fintech reckoning, ARkStorm 2.0 & more

• Age of Miracles Podcast: Season 1 - Nuclear Energy

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