Middle Tech Spotlight Series: Armando Diaz

Armando Diaz on the Intersection of Creativity and Business

August 2nd, 2023

In the Spotlight: Armando Diaz

In the latest episode of the Middle Tech Spotlight Series, we're shining the spotlight on Armando Diaz, the creative force behind Working With Saint - a design agency that's making waves in the creative space.

Our conversation centers on his journey from the inception of Working With Saint to its current success, discussing the challenges of running a design agency, managing cash flow, finding ways to monetize, and keeping up with industry trends.

Key Takeaways

  1. Why Branding Matters - Good design draws us in, but why? Armando explains the significance of branding as a way to communicate value.

  2. The Unique Challenges of Running a Creative Agency - operating a creative agency comes with it’s own set of business challenges.

  3. Generative AI & Design Work - The disruptive waves of generative AI are just beginning to rise. Armando shares how his team leverages AI and how he sees the space evolving.

For more information about Working With Saint, you can visit their website at workingwithsaint.com

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