Middle Tech Spotlight Series: Adam VanWingerden

Adam VanWingerden on Cultivating Growth with Silver Fern

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Middle Tech
August 09, 2023

August 9nd, 2023

In the Spotlight: Adam VanWingerden

In the latest episode of the Middle Tech Spotlight Series, we had an enlightening conversation with Adam VanWingerden, the co-founder and CEO of Silver Fern, a company that is simplifying the complex world of the horticulture industry.

Silver Fern offers modular ERP software designed to help growers make key changes for growth without the typical growing pains. From unlimited customer support to seamless integration, Silver Fern is perfect for growers looking to find simplicity, certainty, and efficiency.

Our conversation with Adam VanWingerden delved into the challenges and successes Silver Fern has experienced, how Adam approaches building a team and processes, and how they save time, money, and stress for their clients.

Key Takeaways

  1. Simplifying Horticulture Business: Silver Fern Group is building software to help growers simplify their horticulture business by making data more accessible to be mined and managed. They offer solutions for demand planning, production planning, procurement, and inventory control.

  2. Bootstrapping Challenges and Benefits: Adam shared insights into Silver Fern's bootstrapped journey, highlighting the challenges of prioritizing resources and the benefits of maintaining autonomy and control. The company's decision to grow slowly and build a lifestyle business has shaped its unique path.

  3. Team Building and Role Identification: Adam emphasized the importance of building a strong team and identifying individual strengths. He discussed the use of assessments to understand team members, ensuring the right fit for various roles within the company.

For more information about Silver Fern Group, you can visit their website at https://silverfern.group/

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